Entrepreneurial, board-level PR consultant with a large consultancy background and more than two decades of corporate communication expertise.
He specialises in communication ‘beyond the media’ and has a proven record of using alternative communication channels to achieve message delivery and perception or behaviour change.
He has a good understanding of commercial, technical and political communication challenges in the agricultural, automotive, environmental, financial, forestry, industrial, manufacturing, medical, mining, pharmaceutical, retail, technology, telecommunications and travel sectors.
Peter’s an experienced trainer and leads our ‘Six of one…’ media training courses . He also runs presentation and writing training for clients and employees.
He has won awards for his use of perception research and evaluation methods to direct large international communication programmes.