Media training

media training

Media training from Due North is shaped by the well-known saying “six of one, half a dozen of the other” that speaks of balance. Of equilibrium. Of give and take.

Media training from Due North PR is delivered under our branded course called ‘6 of one…’. It’s called this because it focuses on balance.

Balance between theory and practice. Balance between a journalist and a public relations professional. And balance between your organisation’s needs and those of the media.

The need for a bit of ‘give’ on the part of the interviewee (delivering to the journalist the essential stuff of a great interview – check out this magnificent example) as well as ‘take’ (the interviewee’s reason for doing the interview).

It’s this focus on balance that differentiates our course and makes it so much more valuable than the others out there. Effective media training isn’t about teaching you how to talk to a camera while someone shouts at you through an ear-piece. It’s about teaching you what it takes to give a great interview.

It’s a hugely successful course and we’ve been running it for years. We have trained leadership teams from small organisations and large, listed companies alike. And it forms part of our ‘white label’ support offering for larger consultancies.

Our media trainers have delivered the ‘6 of One…’ media training course across a wide range of sectors including agriculture, forestry, mining, manufacturing, retail, environmental, travel, technology, pharmaceutical, health and healthcare.

We work with businesses and organisations of all sizes in Auckland, Whangarei, Northland and across New Zealand. Contact us to find out how we might be able to help with your media training needs.