Global crisis response firm extends comms cover to NZ

AIM-listed global security company red24 has appointed a multinational crisis communication team, represented in New Zealand by PR consultancy Due North.

London-based red24 helps international companies manage crisis situations ranging from product recalls and adverse weather conditions, through to rescuing staff involved in hostage and terrorist attacks.

“Crisis communication is now a valuable addition to the international service red24 can offer,” said Due North managing director Peter Heath. “This development brings communication together with a raft of other crisis response services to help organisations liaise effectively with all their stakeholders during a time of stress, protecting and possibly even enhancing their reputations.”

The international alliance of crisis communication specialists has been put together by UK PR consultancy Tala. It comprises experienced consultants in Canada, China, Hong Kong, Malaysia, Mexico, New Zealand, Taiwan, the UK and the USA.

A suitable partner is still being sought for Australia.

“We’re looking for industry-respected middle-tier players with credible and recent crisis comms experience; a demonstrable understanding of the role social media has to play in effective crisis comms; and personable, empathetic teams able to work across a range of sectors,” said Tala managing director Andrew Baud.

Due North has grown significantly since first opening its doors in New Zealand two years ago. It’s a full service consultancy offering a full range of support, from internal communication to issues management and crisis communication.

Its client list includes Refining NZ in Whangarei; Grammar Carlton RFC in Auckland; Fire Security Services and Griffin Healthcare in Hamilton; Opus Design Engineering and Consulting in Wellington; The Dow Chemical Company in Zurich; the UK’s National Memorial Arboretum; and, in Kerikeri, Top Energy and Far North Search and Rescue. It also recently worked with Paihia-based Salt Air to help manage media interest following the crash of its fire-fighting helicopter off the Karikari peninsula.